The social media star has raked in an impressive $22 million over the past year, Forbes reports — enough to see her take the title from Brazilian supermodel Gisele Bundchen, who had held the number one spot since 2002.
The news is perhaps unsurprising, given the number of big-name contracts Jenner currently holds, which include deals with beauty brand Estee Lauder, jewelry house Ippolita, sportswear giant Adidas and lingerie label La Perla. Despite a highly-publicized backlash to a Pepsi commercial earlier this year, she has kept a high-profile, walking the runway for brands such as Fendi, Tom Ford and Alexander Wang, and landing two Vogue covers over the course of 2017. However, according to Forbes, the model’s income stream has been given a healthy boost by her extracurricular business activities, which include paid social media endorsements (she has more than 84 million followers on Instagram), a salary from the reality TV show “Keeping Up With the Kardashians,” and the profits from the ‘Kendall + Kylie’ fashion line she heads with her younger sister.